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Corporate Strategy

Course of

Master Programme
Business Management (MU)

at Heilbronn University

Course syllabus

Modulverantwortliche(r)

Prof. Dr. Ralf Dillerup

Semester

3

Art der Veranstaltung

Vorlesung und Übung

Lehrsprache

english

Credits

5

SWS

4

Kontaktstunden

50

Workload-Selbststudium

100

Prüfung

LR

Learning outcomes

 

  • advanced understanding of differences and specific approaches of strategy
  • critical evaluation of roles and responsibilities of senior management
  • analysis of the functional areas of the business to strategy development
  • observation and comment on the role and task of strategy from a broad business perspective
  • researching and sourcing information to support strategic decision-making.
  • diagnose the core problems of a business and develop proposals to deal with these issues

 

Teaching methods

 

  • work in interdisciplinary and intercultural teams
  • students must be prepared to read widely outside the subject
  • computer simulation methods such as System Dynamics or TOPSIM

 

Course contents

 

  • The Nature of Strategy
  • Strategic management in different contexts
  • The levels of strategy
  • Understanding strategy development
  • The strategic management process
  • Industry and Competitive Analysis
  • Strategic Analysis of industry structure
  • Porters competitive forces and Rivalry analysis
  • Strategic Capability - Internal analysis
  • SWOT analysis
  • Capabilities and Core competencies
  • Strategic Choices on corporate and business level
  • Strategic decision making and Strategy implementation

Specialities

Lectured every winter semester as joint module with students from our Irish partner university Dundalk Institute of Technology (DKIT) and our students co-teached with staff from both institutions including staff and student mobility        

Literatur

 

  • Dillerup, R./Stoi, R.: Unternehmensführung, 3. Aufl., München 2011
  • Johnson, Gerry; Scholes, Kevan; Whittington, Richard (2008) Exploring Corporate Strategy: Text and Cases, Prentice Hall: Financial Times
  • Simulation software manuals
  • Provided materials as needed
  • Harvard Business Review
  • Sloan Management Review
  • Strategic Management Journal

 

Corporate Strategy Master Module

    • This module is an element of the master course MU.
    • It is offered  in two modes:
      • Mode A - intensive mode:
        - intensive mode is every winter semester a joint module with master students
          from the Dundalk Institute of Technology, Ireland
        - Intensive week with mandatory attendance
        - This mode is highly subsidized by the European Union and the faculty, but some costs
           (e.g. travel, accommodation and full board) to be covered by yourself. Please notice that this amount is min. 125 Euro.
        - Language of delivery: English
        - A maximum of 20 students per semester is allowed to the intensive mode modules.
      • Mode B - exceptional weekly mode:
        - Regular course on a weekly base during the semester
        - Language is German and parts in English
        - For further details please send me an E-Mail.